Inbound Marketing

Creating an Effective Linkedin Marketing Strategy

Linkedin is a powerful social networking site that has been around since 2002 and was created by Reid Hoffman, Jen-Luc Vaillant and Konstantin Guericke. Linkedin is specifically designed for the business community. Linkedin connects professionals all around the world so people can stay up to date on business news, technologies and evolutions. It is a place where you can showcase your education, experience, skills, certificates and accomplishments in an appealing format. You can connect with like minded individuals to essentially promote yourself for different opportunities. 

Linkedin Business Page

Linkedin is also a place where you can promote your business through a Linkedin business page. Just like Facebook and Instagram, professionals can connect and network with your business. It is unmatchable for business to business networking and development because you are connecting with people where you can easily see their career insights. A Linkedin business page can run ads and you can post organically to stay relevant. In this blog, the professionals at Alchemy Creative Co will share with you how to successfully create and manage a Linkedin Marketing Strategy.  

Steps to Creating an Effective Linkedin Marketing Strategy

Step 1: Define Your GoalsDefine Goals

The first step to creating a successful Linkedin marketing strategy is you must understand and define what you want from having a Linkedin Business Page. This could be just simply building awareness, generating qualified leads, strengthening brand reputation, engaging with target audience or selling a product or service directly to businesses and/or consumers. 

 

Step 2: Understand Your Audience

Understanding your target market is essential to knowing how to successfully market your product or services and build a strong brand awareness. Know the geography, demographics and information about who will most likely benefit from what your company does. 

Step 3: Create and Optimize Your Company Linkedin Page

AudienceWhen creating a company Linkedin page you must follow your brand guidelines. Make sure you stay consistent. This will be one of the first interactions your target audience has with your business. Make sure you provide your companies logo, information, website, company size, industry and connect the page to your employees. An appealing cover image is also a good way to attract people to your page. Make sure this cover image is a good representation of your brand. Optimizing your Linkedin page for search is essential, just like your website. Use keywords to drive traffic to your Linkedin page that will eventually drive traffic to your website.

Step 4: Consistent Organic Posting

Consistent organic posting is essential to staying relevant on your Linkedin business page. This is for three different reasons. Organic posting will keep people who are already following your page engaged with your business. It will also make your business look active when new people visit your business page. Lastly, the more posts that are on your page, the more keywords you will have driving new traffic to your page.

Step 5: Use Linkedin Ads and Utilize Linkedin Analytics

Data-1

Linkedin Ads is a great way to reach your target audience. You can utilize it to boost content across devices and deliver personalized ads to the Linkedin inbox. You can use Linkedin Ads to generate leads and drive traffic to your page, website and gain new followers. Linkedin Ads are affordable for any budget because you can spend as little as a dollar a day to how ever much you want. You can do split A/B testing with Linkedin Ads as well. Take advantage of the data you pull from the Linkedin ads and shape each and every campaign off the data to optimize results.

How You Should Get Started

If you own a business and believe this information is useful to know when developing your own Linkedin content marketing strategy please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co. 

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