Creating and Maintaining a Facebook Page for your Work
What is Facebook?
Facebook is a very popular and often used social networking website that enables users to create profiles, share videos and photos, connect with other users mostly used to keep in touch with family, friends, and colleagues. Facebook was created in 2004 by a group of Harvard students lead by a man named Mark Zuckerberg. Facebook is the most used social media website in the world with over 2.38 billion users. Facebook’s net worth is around $68.9 billion according to the U.S. Securities and Exchange Commission.
Facebook is a great place to promote yourself but it is also a great place to promote your business. With a large number of users, it is very easy and useful to reach your business’s target audience through a Facebook Business Page.
What is a Facebook Business
A Facebook Business Page is a separate page from your personal profile where you can promote your business. It is essentially a personal profile for your business. It can do much more than what a personal page can do. This Facebook page for your work has multiple tools you can utilize. Some of these tools include Facebook Posts, Ads and Data. Before we get into that, let me tell you how to create this page.
How to create a Facebook Page for your Business
There are a few things you must know before setting up your Facebook page for your business. First, you must make sure you create a Facebook Business Page and NOT a personal page for your business. It is actually against Facebook’s Terms of Service to create a personal page for your business.
You also must make sure you create a recognizable and easily sharable Vanity URL. Make sure you add an attractive and appealing cover photo that is 851 x 315 pixels. Also, make sure you add a recognizable profile picture. Make sure the profile picture follows your brand's guidelines. Optimizing your “About” section is also a must. Make sure you write a clear and defined message to your audience so people know your business’s mission by reading. If you want more tips when creating your Facebook Business Page please read 25 Tips and Tricks for Marketing on Facebook.
Maintaining this Facebook Page for your Business
Maintaining your Facebook page for your work is very important. You need to get the “Very Responsive” status when it comes to Facebook messaging. You must make sure you answer people back if they message you on your Facebook Business Page. You also must be responsive if people make posts tagging your business. Commenting back is very important because it makes your business looked engaged with its target audience. Also, creating Facebook posts on a consistent basis is necessary to stay relevant. Utilizing Facebook Ads and reading the data behind a Facebook Ad’s performance is also necessary if you want your business to reach your targeted audience.
Consistent Facebook Posting
Consistent Facebook posting is essential to keep your business relevant. Only people who follow your business page will be able to see these posts. Maintaining importance to your current customer base is very crucial to retain current customers. These posts should not be selling them directly. Most of your posts should be making your current audience stay engaged with your business. You should leave them wanting to learn more.
Utilizing Facebook Ads
Facebook Ads is also a great tool your business needs to utilize. You can target a specific audience and/or niche with these ads. They are very cost-effective too. You can spend as little as a dollar a day to however much you want. You can run A/B testing on two or more ads to see which one gets a better response from your targeted audience. To help you implement an efficient and effective Facebook advertising strategy, please read HubSpot's five-step process for optimizing Facebook advertising costs.
How you can get Started
Click here to start setting up your Facebook Business Page. If you own a business and believe this information is useful to know when developing your own content marketing strategy please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co.