Inbound Marketing

Different Graphic Design Services that Can Improve Your Marketing and Branding

Graphic design is the art or skill of combining text and pictures in advertisements, magazines, social media, websites, print and/or books. Graphic design is essential to creating a strategic brand. You want people to recognize your brand by just simply colors, symbols, shapes, words, and/or fonts. The original role of graphic design is to improve the visual appearance and function of the messaging of a brand. 

Social Media

The basic definition of social media is websites and applications that enable users to create and share content or to participate in social networking. Social Media is being used by 3.4 billion citizens of the world. That number is continuously growing every day as well. Content marketing is social media marketing and they should be viewed as the same. It is important to use a graphic design service that understands your brand. They must understand how you want to portray your products or services through visual design and messaging. When it comes to social media you must be consistent to portray a message that people will be able to eventually recognize as your company brand. 

Organic Posting

Social Media-2

Organic posting is posting on social media unpaid and reaching an audience that might already know about your brand. Posting organically for any business must be a constant and ongoing way to market your business. These posts should include your brand colors and symbols.  Organic posting will keep people who are already following your page engaged with your business. It will also make your business look active when new people visit your business page. 

Social Media Ads

Social Media ads also must be consistent. People must recognize who the ad is for and what the call-to-action is. Doing this by graphic design is the only way to assure people will click on the ads too. Facebook, Instagram, Linkedin, and Twitter Ads is also a great tool your business needs to utilize. You can target a specific audience and/or niche with these ads. They are very cost-effective too. You can spend as little as a dollar a day to however much you want. You can run A/B testing on two or more ads to see which one gets a better response from your targeted audience. 

User Interface Graphic Design

UI

UI, which stands for User Interface, is every visual element a user might interact with on a technological device, including the computer itself, as well as apps and websites. Nowadays, UI typically relates to a user’s experience interacting with a web page, video game, or TV interface, and primarily pertains to the alignment of buttons, scroll bars, icons, and logos. User Interface graphic design is used to make websites and applications more visually appealing. User Interface Graphic Design is also supposed to make websites and applications easier to use by the user. 

Packaging Graphic Design

Packaging

Products always have some type of packaging. Whether it is a bottle of water or a box for a pair of shoes. People will associate the package of the product to the product. You must make sure you design the package in the most relevant and appealing way possible for the consumer.

Packaging designers create concepts and develop mockups then create the print-ready files for a product. This requires expert knowledge of print processes and a well-rounded understanding of industrial design and manufacturing. You must choose a graphic design service that can portray your company message in the most accurate way possible. 

How You Should Get Started

If you own a business and believe this information is useful to know when developing your own inbound marketing strategy please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co. 

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