Inbound Marketing

Everyday Examples of Effective Content Marketing

Content Marketing is essential to the success of modern business. This blog will cover how to create consistent and effective content that your business can market on a day to day basis. We will cover how to keep social media posts consistent and how your business can drive traffic to your website through blogging. 

What is Content Marketing?

Content Marketing

The true definition of content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is one of the most effective ways a business can use to find, relate and understand it’s target market and visversa.

Create a New Campaign Each Quarter

The professionals at Alchemy Creative Co suggest you run three-month campaigns or one campaign a quarter. This campaign should have one central theme or “Pillar Page”. For example, if you are a company that sells organic cat food, your theme can be “Everything you need to know about why organic cat food is better for your cat(s).” After you figure out your pillar page you can start breaking down your campaign week by week with subcategories. The way you break down the pillar page is by using keywords.

Keep Your Blogging Consistent

Keeping your content consistent is a very important factor to keep in mind when creating your content marketing campaign. Over the course of the quarter, your business should be writing and releasing one or two informative blogs a week that ties back to the main theme of the campaign. Blogging should be informative. You should never sell your product or services through blogging. You want to leave your audience wanting to learn more thus keeping them on your website longer. You must make sure each of these blogs has a call-to-action.

Blog Post

A call-to-action is essential for your business to have at the end of each of your content. A call-to-action (CTA) is a button you can use on your content to drive prospective customers to your website, where they can then convert on a form and be added to your contacts database. CTAs should be visually attractive, action-oriented, and easy to locate on your pages and emails. In some cases, your business can have multiple call-to-action buttons but normally your business only needs one per blog or post.

Keep Your Social Media Posts Consistent

The basic definition of social media is websites and applications that enable users to create and share content or to participate in social networking. Social Media is being used by 3.4 billion citizens of the world. That number is continuously growing every day as well. Content marketing is social media marketing and they should be viewed as the same.

Social Media-1

A businesses content marketing strategy goal through social media should be to create and share relevant content that will engage the target audience. The end results should be acquiring new customers or increasing the business from current customers. Everything a company does for blog posts should be done with social media posts. 

Social media posts should be consistent for your business. Your logo should be in all posts. Each post should be visually appealing especially within Instagram, Facebook and Linkedin. Twitter posts can only have context but it must be informative. Within these social media posts you must promote your blogs, interesting events, interesting facts, your brand story and many other things. Just keep it consistent through the font, logo and colors. The professionals at Alchemy Creative Co suggest you should post three to four times a week. 

How You Can Get Started

If you own a business and believe this information is useful to know when developing your own content marketing strategy please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co.

Download our FREE Content Marketing Workbook