Inbound Marketing

How Instagram Marketing can Grow your Business

What is Instagram?

Instagram

Instagram is a free, online photo-sharing application and social network platform that allows users to edit and upload photos and short videos through a mobile app. Instagram was acquired by Facebook in 2012. Instagram has over 800 million monthly users and 80% of those users are outside of the United States. 60% of adults are using Instagram worldwide. There are over 25 million business profiles on Instagram and 50% of Instagram users follow at least one business. Out of those users, 60% say they’ve learned of a product or service through the platform. 

How can Instagram Marketing affect your Business

Instagram Marketing can affect your business in a very positive way. There are two ways in particular that Instagram marketing can help your business grow. These two ways involve showcasing your companies creativity and expanding its reach. 

Creativity is KeyCreativity

Instagram Marketing can show your companies creativity. You can capture your companies moments, memories and showcase them with appealing visuals for your followers. It is a very effective way to show your target audience what your company has to offer. It is almost like an opportunity to have your target market virtually window shop. The higher quality of imagery you use will create a higher demand for more posts from your business. 

Expand your Reach

There are 800 Million Users on Instagram but your posts will not be viewed by all of them. There is a way to reach more users by Hashtagging, Geotagging and utilizing Instagram Ads. A Hashtag is a word or phrase preceded by a hash sign (#), used on social media websites and applications to identify messages on a specific topic. A Geotag is tagging the location where the event or moment your business is trying to capture took place.

Instagram Business Page

A Instagram Business Page is a separate page from your personal profile where you can promote your business. It is essentially a personal profile for your business. It can do much more than what a personal page can do. This Instagram page for your business has multiple tools you can utilize. Some of these tools include Instagram Posts, Ads and Data. 

Instagram Ads

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram ads are used to reach your target market, generate leads and create new customers for your business. That is the end goal of utilizing Instagram Ads. Instagram Ads works just like Facebook Ads when it comes to how you can set up a campaign and how much it may cost. You can spend as little as a dollar a day to however much you want. The more money your company spends, the more reach you have. 

Build the Anticipation for youPotential Customers

Data

If your business has any promotions, events, product or service launch coming, Instagram is a great tool to utilize to build awareness and make your potential customers pay close attention to your business. Instagram is also a great way to promote rewards or giveaways to loyal customers. This will increase engagement and excitement for what is to come and also create brand loyalty over time. 

 

How you should get started

If you own a business and believe this information is useful to know when developing your own content marketing strategy please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co. 

Download our FREE Content Marketing Workbook