Inbound Marketing

How Video Content Marketing Can Help Your Business Grow

The true definition of content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is one of the most effective ways a business can use to find, relate and understand it’s target market and visversa.

What is Video Content Marketing?

Video is one of the best ways to market content to your target audience. For example, YouTube is the second largest search engine next to Google and it is a free platform owned by Google. Video is an extremely effective way to distribute your companies message. The video must be executed well and precisely to get viewed by the most people in your target market as possible.   In this blog, the professionals at Alchemy Creative will teach you how to effectively make and pull data from specifically video content marketing. 

Measuring the Success of a Content Video for MarketingMeasuring

The more engagements a video has the more successful your video is for content marketing purposes. Engagements include views, shares, comments, and uploads. The more engagements the higher the video ranking will be. This data can be analyzed and depicted on YouTube in four specific ways. 

View Count

This data point depicts how many times your video has been viewed across the web. Even if the video has been embedded on another website like Facebook, YouTube will still track views of each video. 

Traffic Source

This depicts how a user got to your video in the first place. Whether the user found it on Facebook, YouTube or just through Google Search; YouTube will track this for your company. 

Social Shares

Demographics

Geographic locations, age, and gender of an audience are important facts and information for any marketing department. YouTube can track this information so you can find out who is responding to the video content positively.

 

Social Shares

When people share your video they can post it on any social networking website they want. Whether that be Facebook, Twitter, Linkedin or simply through a text message you can track it through YouTube. 

Improving SEO

Video content marketing can help your business when it comes to improving your SEO ranking. You can add keywords to your video so that when someone searches something that your content video can relate to then your video will come up as a search result. This applies to Google, YouTube, and any other search engine. 

Call-to-Actions in Video

SEO-1

A call-to-action is essential for your business to have at the end of each of your content. A call-to-action (CTA) is a button you can use on your content to drive prospective customers to your website, where they can then convert on a form and be added to your contacts database. CTAs should be visually attractive, action-oriented, and easy to locate on your pages and emails. In some cases, your business can have multiple call-to-action buttons but normally your business only needs one per blog, post or video.

A Call-to-action in a video can pop up midway through or at the end. You can post links that can be clicked on in the legitimate video instead of just the description now. This changes the game and gives your company an opportunity to drive traffic to your website. 

How You Should Get Started

If you own a business and believe this information is useful to know when developing your own content marketing strategies and call-to-action buttons posts please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co. 

Download our FREE Content Marketing WorkbookMeasuring