The Basics of a Successful Content Marketing Strategy
Content Marketing is essential to the success of modern business. Your business needs to put together a well thought out content marketing strategy. Without a well thought out content marketing strategy your business could not hit your monthly, quarterly or yearly goals.
This blog is part of Alchemy Creative Co’s Content Marketing 101. This particular blog will teach you the basics of a successful content marketing strategy and how to put it into action.
Your business needs to have a content calendar. This calendar will layout your plan for content and what avenues you are going to take to make your content available to your target audience. The calendar allows you to stay on track with blogging and social media posts. Your content calendar should be no longer than three months because you never know what is going to change within the business or with technology that may influence your business.
Blogging on your business’s website is something you should definitely do. Alchemy Creative Co suggests creating a blog campaign each quarter where you post one blog a week. You must make sure that each blog comes back to the main point of the campaign. You must make sure you strategize the keywords and they show up in the blogs you post multiple times. The whole point of blogging is creating useful content for your target audience which drives them to seek a solution through your company.
A true blog has a call-to-action. A call-to-action is what you want the audience reading your blog to click on after reading the blog. In this you want them to give you their contact information in exchange for more useful information. The information can be given to them in an E-Book or Checklist.
Social media is another great way to get useful information to your target audience. Alchemy Creative Co suggests your content strategy consists of 3 social media posts per week. We also suggest you post on the top three business platforms which are Facebook, Instagram, and Linkedin. These posts can promote your blogs, talk about your industry, have cool facts or even just celebrate silly holidays. Alchemy Creative Co also suggests you never sell through social media. The main point of social media is to connect and build a relationship with your target audience.
Social Media Ads
Facebook, Linkedin, and Instagram also allow you to pay for ads that you can target directly at your market. Alchemy Creative Co suggests you set a budgeted amount on what you want to spend on Ads per day. You can spend as little as one dollar a day and above. The ads are meant to drive traffic directly to your website. In these ads, you can have call-to-actions as well.
SEO is also another important thing you should keep in mind while developing a good content strategy. SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. SEO plays a key role in making sure your website and blogs are at the top or at least the first page of a search engine like Google. Making sure you use keywords in your blogging and website can play a huge part in getting your website on the top of the list, especially in regards to Google.
There is More
There is so much more that goes into a great content strategy. If you start with the above information you are on the right track. If you own a business and believe this information is useful to know when developing your own content marketing strategy please click here to download a free content marketing checklist created by professionals here at Alchemy Creative Co.